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Effective ad copy is: • Clear and succinct • Lined up with customer intent • Focused on advantages and worth • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Excellent ad copy can improve your Quality Rating, a metric utilized by Google to assess how practical and relevant your ads are. Continuous optimisation includes: • Changing quotes • Testing new advertisement variations • Getting rid of low carrying out keywords • Including brand-new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Examining budget plan allocation • Improving Quality Score • Keeping account structure These adjustments make your campaigns more efficient over time. Reports might include: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword performance • Advertisement efficiency • Audience insights • Budget trends • Suggestions for improvement Clear reporting permits you to comprehend how your financial investment is carrying out and ensures that your marketing choices are backed by real information.