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Effective ad copy is: • Clear and concise • Lined up with consumer intent • Focused on benefits and value • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Great advertisement copy can improve your Quality Score, a metric used by Google to assess how practical and pertinent your ads are. Continuous optimisation consists of: • Adjusting quotes • Evaluating new advertisement variations • Removing low carrying out keywords • Adding brand-new keywords based on search term results • Refining audience targeting • Carrying out advertisement extensions • Evaluating budget allotment • Improving Quality Rating • Maintaining account structure These changes make your campaigns more efficient over time. Reports may consist of: • Number of clicks • Expense per click • Conversions generated • Expense per conversion • Keyword efficiency • Ad performance • Audience insights • Budget trends • Recommendations for improvement Clear reporting allows you to understand how your financial investment is performing and makes sure that your marketing choices are backed by genuine data.