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Reliable ad copy is: • Clear and concise • Aligned with consumer intent • Focused on advantages and value • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Excellent ad copy can improve your Quality Score, a metric utilized by Google to examine how useful and relevant your ads are. Ongoing optimisation consists of: • Changing quotes • Checking new advertisement variations • Eliminating low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Executing ad extensions • Evaluating budget plan allowance • Improving Quality Rating • Maintaining account structure These modifications make your projects more efficient over time. Reports may consist of: • Number of clicks • Cost per click • Conversions created • Cost per conversion • Keyword performance • Ad efficiency • Audience insights • Budget plan trends • Recommendations for enhancement Clear reporting allows you to understand how your financial investment is carrying out and ensures that your marketing choices are backed by genuine information.