Google Ads Perth - Google Adwords Management - Scott Shorter in Hamersley WA

Effective advertisement copy is: • Clear and concise • Aligned with consumer intent • Focused on benefits and worth • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Great advertisement copy can improve your Quality Rating, a metric used by Google to evaluate how useful and relevant your ads are. Ongoing optimisation consists of: • Changing bids • Evaluating new ad variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Evaluating spending plan allocation • Improving Quality Score • Keeping account structure These modifications make your campaigns more efficient over time. Reports might consist of: • Number of clicks • Cost per click • Conversions created • Expense per conversion • Keyword efficiency • Advertisement performance • Audience insights • Spending plan patterns • Recommendations for improvement Clear reporting allows you to comprehend how your investment is performing and makes sure that your marketing decisions are backed by real information.